Brand Development
What does this mean? It means that every person in every franchise must follow the Job Source USA game plan. It means that each one of us helps determine what our business clients and our work applicants think of us.
Customers Drive The Brand
Franchisees determine how the customer perceives the brand
What this means is that all our franchisees and their staff help to determine how a customer perceives our brand. That is why Job Source USA will insist on employee training not only for the manager, but also for the employees of each franchisee.
While the manager of a Job Source USA must attend and pass, the Job Source USA training course at the Home Office in Omaha, Nebraska, the manager of each franchise will be required to use the Job Source USA employee training manuals and testing material to make sure that each employee understands their job responsibilities and the importance of creating a positive experience for everyone they come into contact with while they do their job.
Everything our employees do at each franchise either reinforces or detracts from the brand's personality which we want the customer to experience.
In order to make sure that all employees understand their job responsibilities and their role in helping build the brand, each franchise manager will provide each Job Source USA employee with a Job Source USA handbook that stresses becoming Customer Centric and why it is so important. This will be required reading for all employees, after which the employee will be required to pass a proficiency test on job responsibilities for their position and what it means to be Customer Centric.
There are 6 objectives of communicating your brand:
- To be noticed and remembered in a positive way
- To be appreciated for functional and financial value
- To build trusting relationships
- To create a positive buying decision
- To add value to our brand
- To ensure very satisfied and loyal customers
There are 7 ways we communicate our brand:
- How we look in every part of our business
- How we sound when communicating with business clients and our temporary, temporary-to-permanent, and direct hire employees
- How we perform our job responsibilities
- The price of our products in proportion to the value our clients receive
- How we market and promote the Job Source USA brand
- How we look after each other and help people understand our business
- How the brand "feels" at every touch point.
Points learned in Management 2000 Seminars presented by Bob Gappa and adapted by Job Source USA in our franchise program.